Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership. Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact. In this episode In this episode of Fractional Futures, Paul Mills and Ryan Jones discuss the evolving landscape of SEO in the context of AI advancements. They explore how AI is reshaping search strategies, the importance of digital PR, and the need for marketers to adapt to a multi-channel approach. The conversation emphasizes the significance of audience research over traditional keyword strategies and the necessity of maintaining brand presence across various platforms to ensure visibility and engagement in a rapidly changing digital environment. Special Guest Ryan Jones, Marketing Manager, SEOTesting.com Special Offer: Listeners of the Fractional Futures Podcast can take advantage of an extended trial to SEOTesting, giving you a 45-day free trial instead of the standard 14-day trial. You can add up to 30 Google Search Console properties with your trial account and you'll have unlimited access to every single one of SEOTesting's featured for that time including testing, site annotations, and their range of pre-built reports designed to make Google Search Console data easier to use. Simply click this link for the extended trial. Key Takeaways AI is changing the way marketers approach SEO strategies. Focus is shifting from top-of-funnel to mid and end-funnel queries. Digital PR and brand building are becoming more important. Structured data will still play a crucial role in SEO. Content needs to be distributed across multiple channels. Audience research is becoming more critical than keyword research. Impressions will become a key metric for measuring reach. Marketers need to adapt to a multi-channel approach. Refreshing older content can be more effective than creating new content. Brand presence across the web is essential for visibility. Chapters 00:00 Opening Titles 00:09 Introduction & Welcome to Ryan Jones 01:31 AI & the Shifting Landscape of SEO 03:56 Structured Data 05:18 Entity-Based Search 08:48 AI Mode: A Paradigm Shift in Search 12:00 Multi-Channel Search Tactics 15:05 The Importance of Audience Research 17:31 Future-Proofing Your SEO Strategy 17:46 Building a Resilient SEO Strategy for the Future 21:23 Three SEO Areas to Focus On 22:38 Special Listener Offer 23:38 Episode Summary & Close Soundbites "AI is changing the way marketers approach SEO strategies." "Structured data will still play a crucial role in SEO." "Marketers need to adapt to a multi-channel approach." Contact VCMO Connect with the host on LinkedIn Email us at hi@vcmo.uk Visit our website vcmo.uk Phone us +44 (0) 331 630 9395 Thanks for listening & keep podcasting!
